Said Ahmed Alajou Trading Corp. (SATC) is a long-standing family owned business, serving greater Jeddah and its residents since 1963 which is knonw to be one of the Kingdom's leading business entities. Our mission and original philosophy remains firm: provide the finest appliances, the lowest price points, and the most spectacular service.

SATC core business started in electronics where it is known to be the JVC sole distributor in KSA for the last 36 years

SATC head office is based in Jeddah, Western region. Yet we have main branches in Riyadh (Central Province), Al- Khobar (Eastern Province) and other four sub-branches in secondary cities to ensure complete and adequate coverage of Saudi market.

SATC diverse business multi-divisions

  • Consumer Division including SATC’s own brand BeSat
  • ESE (Low-Current System Integrator)
  • Music Master (Music Distribution)
  • Karim Al- Ajou Est. (Public Lighting Control & Automation and Construction Management)
  • Real Estate & Investments



  • Smart/LED TV
  • Hi-Fi Speakers
  • TV Stands
  • Vacuum Cleaners
  • Water Dispensers
  • Steam Press
  • Car Audio Systems
  • Refrigerators
  • Freezers
  • Washers & Dryers
  • Air Conditioning Units
  • Dishwashers
  • Gas & Electric Ranges
  • Electric & Microwave Ovens
  • Electric Kettles